Chinese fast food industry development prospects and investment strategy research report 2013-2018 (expert) ------------------------------- --------------------------- [Report No.: 66304 〖〗: May 2013 〖Publisher] Institute: industry Research Institute [delivery〗: Email electronic version or EMS [Report Price]: [paper version]: 6500 yuan [electronic version]: 6800 yuan [paper + E]: 7000 yuan (price discount) [Order Tel 〗: 010-57101558 010-52891825 Fax〗 〖Order: 010-84953789 〖linear Mobile〗: 15001081554 〖QQ Order]: 1607366836 〖Contact〗: Hooley Yang Cheng Kam Lai 〖link to〗 http://www.bjcyxxyjy. com/qitaxingye/qita/66304.html Table of Contents Chapter Chinese fast food industry in China in 2012 Fundamentals Overview Section Chinese fast food role in environmental protection and energy saving aspects of the second section of the main varieties of Chinese fast food operators, meals, noodles pasta class, the drinks snacks Section III Chinese fast food industry development characteristics of the development of Chinese fast food from perceptual knowledge to rational accumulation phase transformation, fast-food society and industry position has been established, a more prominent role, industry and firm size continues to expand, the quality and level of development significantly improve the four rapid expansion of Western-style fast-food chain, and the integration of Chinese and Western trend reinforced five fast-food areas of continuous innovation, the development of space continue to extend to expand, joint inter-related industries more in-depth, industry connections gradually formed the second chapter in 2012, China's fast food industry to run the new situation dialysis first 2012 the overall development of China's fast food industry overview dining has entered the era of little profit, food and beverage industry the struggling drink industry, the level of service and quality of food hygiene Fourth, convenient and fast the second quarter 2012 Summary of Current Situation of Chinese fast food industry, fast food needs to diversify, fast food companies continue to broaden the operating space, more in-depth joint inter-related industries, new industry formats, Western-style fast-food chain rapid expansion of the fusion of Chinese and Western growing trend of increasingly diverse marketing initiatives, brand awareness significantly enhanced five, nutritional deficiencies in the fast food is not conducive to expanding market demand six, the price of vegetables rose to the third quarter 2012 impact of the Chinese fast food Chinese fast food industry development factors, operating too many varieties, features prominent Second, the product is complex and difficult to standardize, supporting industries immature factors, the development of new products is difficult and Western fast food par Chapter 2012 China Chinese fast food industry analysis of the market environment for the development of the first an economic environment in 2012, the operation of the national economy (updated quarterly) GDP, consumer price index CPI, PPI (monthly update), the national income of residents (updated quarterly) four, the Engel coefficient (annual updates) , industrial development situation (updated quarterly) Sixth, investment in fixed assets (updated quarterly) Section II 2012 China Chinese fast food industry policy environment analysis, the government further standardize chain business development policies, improve food quality control and safety supervision system III, 2012, the Chinese fast food industry in China social environment, population, environment, education environment cultural environment, ecological environment analysis, China's urbanization rate six residents a variety of consumer attitudes and habits Section II Chapter 2012 situation analysis of the Chinese fast food industry in China first in 2012 the development of Chinese fast food industry in China Overview, Chinese fast food have price adjustment, the Chinese fast food enterprises to accelerate the development of secret weapons, Chinese fast food industry is still in its infancy 2012 Chinese fast food industry situation analysis of a new Chinese fast food the most for some, expanding the site of the Chinese fast food, Chinese fast food enterprises in the United States the development of Chinese fast food in China there is a problem in the third quarter of 2012, the lack of a standardized process two internal management level is not high school, promotion and marketing efforts to a single Chapter 2012 Chinese fast food industry trend analysis of the operation of the market first in 2012, the Chinese fast food industry market dynamic analysis of a Chinese fast food enterprises with the standard two classification for Chinese fast food chain the development of enterprises to give new impetus to the United States Zi Mei: standardization and recycling Chinese fast food q chicken Chinese fast food international chain settled the Shandong section II 2012 Chinese Traditional Chinese fast food to break out, do Chinese food industrialization, the main push signs meal, from Fast Food to nutritious meals, discover multi-format mode Section III Chinese fast food standardization to improve the marketing mode, create their own computer-controlled steam equipment design industrial production processes, the establishment of the first set of Chinese food operations manual, to create the largest Chinese fast food industry modern logistics center, Chapter 2012 Chinese fast food industry market depth investigation and analysis of the first 2012 China Chinese fast food consumers Analysis of basic characteristics, age, occupation, annual income level of Section 2 consumer demand for Chinese fast food The reason the third quarter to the fourth quarter of the main consumers of Chinese fast food industry service satisfaction affect consumer choice Chinese Fast Food Analysis Section V consumers on the Chinese fast food prices in the market analysis Section VI consumers monthly consumption of Western-style fast food the number of section VII of Chinese fast food research, a fast food restaurant consumption of fast food, what kind of fast food packaging, consumer preferences, consumer takeaway way Chapter VII of the 2012 China's major cities Chinese fast food industry dynamic analysis Section I Section II Section III Shenzhen Chapter VIII of the 2012 Chinese fast food industry in China market competition analysis Section I 2012 fast food trend showing the location of introduction of Chinese food, Western fast food, Chinese fast food foreign things serve China Section II 2010-2012 China Chinese fast food industry competition, middle and low fast-food enterprises still account for an absolute advantage, the development of the regional fast food industry is not balanced, Chinese and Western fast food trend was to increase the gap between the third quarter 2012 competitive behavior of the Chinese fast food industry in China, competition, dining environment, service, new fast-food movement, marketing means Chapter 2012 China Chinese fast food industry market dominant brands competitor analysis Section I real effort , real effort Profile, business philosophy, the real skill in food prices trend Fourth, real kung fu Wang, food occupies a market share in the second quarter pasta, pasta Profile Shenzhen pasta rapid development of the business philosophy behind pasta corporate marketing insights and in section III of the business philosophy Malan Noodle, corporate profiles, Malan Noodle business philosophy and advantages, Malan Noodle For dumplings aunt to lead the Chinese fast food industry in the fourth quarter, corporate profiles, the market for sale Food price movements, market share analysis of Section V auspicious ravioli, corporate profiles, auspicious ravioli nationwide chain of cause brand management institutions, market share analysis of Section VI Lihua Fast Food, Lihua Fast Food Company Profile Lihua Fast Food to create well-known trademarks in China Lihua Fast Food in Beijing's development strategy Section VII Tiffany, Yonghe King Profile, Yonghe King's course of development, the success of Yonghe King in section VIII Little Sheep a Little Sheep outline, Little Sheep the course of development, the success of Little Sheep Chapter 2013-2018 Chinese Chinese fast food industry trends predictive analysis Section I 2013-2018 China Chinese fast food development direction, the reform of the Chinese fast food production process, the development characteristics, improve the modern business model, improve the dining environment, go the way of combining Chinese and Western fast food products Section II 2013-2018 China Chinese fast food industry market forecast analysis, predictive analysis of the Chinese fast food market size, competition pattern of Chinese fast food forecast analysis Chinese fast food demand forecast analysis Section III 2013-2018 China Chinese fast food industry profit forecast of Chapter 11 2013-2018 China investment potential of the Chinese fast food industry analysis Section I 2013-2018 China Chinese fast food industry investment opportunities analysis Chinese fast food industry attractiveness analysis, regional investment potential of the Chinese fast food industry analysis Section II 2013-2018 China Chinese fast food industry investment risk analysis, macroeconomic regulation and control risk Second, competition risk, supply and demand fluctuation risk, technology risk five , operation and management of the risk of the third quarter the Chinese fast food industry in China Investment Strategy Chart Catalog: 2013-2018 (part of) Chart :2005-2012 China's GDP and growth trends chart: 2012 monthly CPI, PPI Index Chart Chart :2005-2012 China's urban residents' disposable income growth trends Chart :2005-2012 China's rural per capita net income growth trends Chart :1978-2010 China's urban and rural residents Engel coefficient Graph chart :2010.12 2011.12 China's industrial added value growth rate statistics chart :2005-2012, China's total fixed investment Graph Chart :2005-2012 China's fiscal revenue expenditure Chart Unit: 100 chart (2012 excluding farmers): RMB central parity rate ( against the U.S. dollar) Chart :2010.12-2011.12 Chinese money supply monthly statistics chart :2005-2012 China's foreign exchange reserves Graph chart from 1990 to 2012, the central bank deposit rate adjustment tables chart :1990-2012, the central bank lending rate adjustment tables Chart: China in recent years, the deposit reserve ratio to adjust the statistical chart :2005-2012, China's total retail sales growth trend chart :2005-2012, China's total import and export of goods Graph chart :2005-2012, China's imports of goods total and total exports Graph Chart :2006-2012 China's population and its natural growth rate of change chart: the proportion of population of all ages chart :2005-2011 changes in higher education in China, secondary vocational education and high school enrollment trend Chart :2001-2011 China's radio and television programs comprehensive population coverage Graph Chart :1990-2011 China's urbanization rate Graph Chart :2005-2011 China Research and Development (R & D) expenditures Graph chart: the basic characteristics of the Chinese fast food consumers analysis chart: chart of the reasons consumer demand for Chinese fast food: impact on consumer choice Chinese Fast Food chart of the main reasons: the satisfaction of consumers of Chinese fast food industry analysis chart: the consumer market in 2012 in Chinese fast food price analysis chart: the consumers monthly consumption of a number of Western-style fast food chart: time chart of a fast food restaurant consumption of fast food chart: in what way: Consumers prefer the kind of fast food packaging Chart: Consumer analysis takeaway Chart: Chinese fast food market size forecast analysis chart: Chinese fast food competition pattern prediction analysis chart: Chinese fast food demand forecast analysis chart :2013-2018 Chinese fast food industry profit forecast chart: a little. . . . . . . . . . More chart to see the body of the report